Dear students,
I would like to warmly welcome you to our lecture, which will take place at Marktstrasse 28, in room 201.
The title is “International Marketing & Sales - Digital Marketing – A look in the Future”
In addition to “classic digital marketing” with its diverse instruments and forms, we will also look at “future marketing”.
We will take a look into the future. We will also cover current technical developments and assess their relevance in the areas of marketing and sales.
You will be given small tasks in groups and will be allowed to design and develop.
Your assignments consist of three elements, all of which count towards your final grade for this course. The tasks must be completed in small groups. I will announce them accordingly in the lecture. Remember that teamwork is becoming increasingly important, especially in international business disciplines.
You should also incorporate “innovations and creative ideas”...
Further details on these tasks will be provided in the lecture.
I look forward to your visit on Monday, February 3rd. at 1 p.m.
With kind regards
Frank Diederichs
I would like to warmly welcome you to our lecture, which will take place at Marktstrasse 28, in room 201.
The title is “International Marketing & Sales - Digital Marketing – A look in the Future”
In addition to “classic digital marketing” with its diverse instruments and forms, we will also look at “future marketing”.
We will take a look into the future. We will also cover current technical developments and assess their relevance in the areas of marketing and sales.
You will be given small tasks in groups and will be allowed to design and develop.
Your assignments consist of three elements, all of which count towards your final grade for this course. The tasks must be completed in small groups. I will announce them accordingly in the lecture. Remember that teamwork is becoming increasingly important, especially in international business disciplines.
You should also incorporate “innovations and creative ideas”...
Further details on these tasks will be provided in the lecture.
I look forward to your visit on Monday, February 3rd. at 1 p.m.
With kind regards
Frank Diederichs