Upon completion of the module, students will be able to describe the functions of Business Analytics, explain the generic Business Analytics process, and classify the tools of Business Analytics. They will be familiar with selected methods for the design and use of Data Warehouses, as well as various approaches, technologies, architectures, and tools for analyzing, utilizing, collecting, processing, and marketing digital mass data. Building on this knowledge, they will be able to understand the functioning of selected Business Analytics application areas.